The Jungkook Effect
Trendsetter Jungkook strikes again; German media reports the idol's tattoos are the most searched for tattoo inspiration on Pinterest by a whopping 1774%.
- AllKpop | February 7, 2020 (Ref)
One of the world’s largest fashion magazine mentioned Jungkook's performance in MMA 2018 is being displayed in a special exhibition in UNESCO as his mask dance has sparked interests all over the world.
- ELLE Vietnam | January 2, 2020 (Ref)
When Jungkook, the 'King of Style' uses a garment, the item sells out very quickly, to inspire you in his way of dressing. No intention to promote, but whatever is worn or eaten by Jungkook will certainly succeed in attracting the interest of fans who then flock to buy it. Jungkook has extraordinary appeal, especially in the marketing world. Judging from Prada’s official website, the boots are not available in stock. It was sold out even though the price was not cheap -- USD 1,200.
- Kanal, Nacionrex | May 13, 2020 (Ref) (Ref)
Jungkook's unmatched brand power has led to another company's success. After he endorsed 23.65's V2 multicolor shoes at the airport it became extremely popular and the company's best selling product. This company was launched by a shoe salesman in 2015 and has now grown into an exporting brand with annual sales of $4 million.
- AllKpop, K-Media | April 2, 2020 (Ref) (Ref)
Jeff Benjamin, a columnist for Billboard, a renowned U.S. music media, expressed surprise at the impact of BTS Jungkook. The day Jungkook uploaded his cover of 'Never Not' by Lauv, BTS' twitter account earned an additional 46,000 new Twitter followers. That's more than double than their usual growth! The video gained explosive popularity, with 1 million views in just 10 minutes and 10 million views in 36 minutes.
- K-Media | May 9, 2020 (Ref)
BTS’ Jungkook proving his sky-high popularity once again as he becomes the most tweeted kpop idol on their birthday. Jungkook celebrated his birthday on Sept. 1 this year with style, happiness, and gratitude as BTS' latest single Dynamite hit #1 spot on Billboard Hot 100 (the first Asian act to achieve this feat) and numerous big-scale birthday projects around the world were prepared for him. Aside from these memorable events, Jungkook has officially become the most tweeted Kpop idol on their birthdays with a whopping 4.7M tweets within the first 24 hours.
- AllKpop | September 2, 2020 (Ref) (Ref)
If you think you've seen all of Jungkook's worldwide fame and international presence, think again. Just recently, Stacker; a site specializing in collecting experts' analysis in various fields such as sports, entertainment, science & health, lifestyle, and travel had published an article entitled "Most Famous Musician Born the Same Year as You" which listed the most famous musicians born on each year from 1920 up to 2001. For 1997, Jungkook is highlighted as the most famous musician born and is the only Korean on the entire list.
- Stacker, AllKpop | August 30, 2020 (Ref) (Ref)
When BTS released their “Dynamite” music video, ARMY half-expected a worldwide milk shortage, thanks to their “Sold Out King” Jungkook. Milk isn’t in short supply (yet), but it is a trending topic.
- Koreaboo | September 3, 2020 (Ref)
Jungkook proved once again that he is one of the most popular singers in the world. The latest proof is when he was shown on the screen in a Brazilian TV show called “Encontro com Fatima Bernardes.” It was said that last week, the BTS member was mentioned a clip from BTS’ Bon Voyage” show was played.
- Econotimes | December 23, 2019 (Ref)
BTS’ Jungkook caused an unknown brand to gain over 8,000 followers in just 1 day, proving his top-notch brand reputation once again. Jungkook truly deserves a special mention for being ‘The Business Grower’ of multiple small unknown brands. A NOTHING is a genderless fashion designer brand, which explains why Jungkook wears and supports them, as he previously made a commentary in Vanity Fair's 2019 Best Dressed List regarding what great style is: "Wearing anything you like, regardless of gender". Jungkook is a thoughtful intellectual who speaks his mind.
- AllKpop | September 6, 2020 (Ref)
‘The Jungkook Effect’ strikes again as Milk got a spike in US Economy with an increase of 1.62% after his recent tweet holding a glass of milk. After his Dynamite Intro scene of drinking milk, Jungkook went viral attracting various milk brands.
- AllKpop | September 6, 2020 (Ref)
BTS singer Jungkook broke the internet with his new look following his appearance on ‘The Tonight Show Starring Jimmy Fallon’. He became a trending topic on Twitter with more than 1M mentions on the platform, trending no. 1 worldwide & in the U.S. Google also witnessed a spike in searches related to Jungkook, with ‘Bun - Hairstyle’ experiencing a 1,100% rise in the related topic searches. ‘Hanbok - Dress’ also saw a similar surge.
- IBTimes | September 30, 2020 (Ref)
BTS have dropped their Savage Love remix & Jungkook takes the lead on the track. ARMY is praising the 23-year-old for seemingly making the track ‘gender neutral’. In the final chorus of the song, Jason Derulo sings ‘girl you can use me’, but fans noticed that Jungkook dropped the ‘girl’ part to match the rest of the choruses. ARMYs were loving the subtle change, and began to share a previous quote from Jungkook about style being ‘wearing anything you like, regardless of gender'.
- Metro | October 2, 2020 (Ref)
BTS Jungkook was selected as the ‘Legendary Visual’ of the third-generation K-pop by netizens. ‘Jungkook is replacing the beauty of James Dean’, helping redefine the westernised beauty standards. Recently, Brazilian media announced the world’s 20 most beautiful men in 2020. Jungkook was the only Asian to be selected in the list. Jungkook has been the center of the world’s beauty with his handsome and pretty visuals.
- K-Media | October 3, 2020 (Ref)
BTS Jungkook’s first reveal of ‘My Time’ performance is the talk of the town. ‘Another Legendary Stage’, showing explosive sexiness, stealing fans attention. He was trending No.1 in Global & U.S. Trends, drawing Worldwide attention. With the huge popularity of the solo stage, Jungkook became a trend in 92 countries.
Jungkook blows fans away with his sexy performance of My Time during BTS’s Map Of The Soul ON:E concert. Jungkook did not come to play at BTS’s Map Of The Soul ON:E online concert as he blew fans away with his steamy performance of My Time. Jungkook’s name and his song My Time soon began trending on Twitter as he performed the track solo, with fans and ‘locals’ (those that aren’t part of the ARMY) alike fawning over his performance. The singer turned up the heat with his black leather trousers and matching embellished jacket, completed with a pair of Cuban heeled boots and a see-through shirt underneath with his hair loose.
- Metro | October 10, 2020 (Ref)
‘Jungkook’ becomes a popular baby name. In an Asian website where many people search for ideas to name their babies, Jungkook ranked as the most popular baby name in South Korea, second most popular in China & ranked 31st in Japan.
- Nacionrex | October 17, 2020 (Ref)
BTS Jungkook, driving business growth with ‘Jungkook effect’ phenomenon, promoting Korean culture & showing his enormous influence. Jungkook is referred to as a ‘Trendsetter’ & ‘Sold-out King’ by many leading foreign media.
- K-Media | October 20, 2020 (Ref)
BTS Jungkook, surpassed 21 Billion views in TikTok, without having a personal account, breaking his own world record with his hashtag ‘#Jungkook’, showing the true face of a ‘Superstar’.
- K-Media | October 22, 2020 (Ref)
Jungkook BTS is known as a K-Pop idol who is able to have a big influence on something, including the sale of goods. Whatever item Jungkook BTS promotes or wears immediately becomes a trend and is widely hunted by people. Jungkook is noted to have at least 6 times been found to have had a tremendous effect on the economic growth of South Korean businesses. He has also succeeded in promoting Korean culture overseas, thanks to his influence.
- Prambors | October 20, 2020 (Ref)
Jungkook is one of the top 5 most popular celebrities in Russia. He's the most popular Asian singer in Russia, as reported by this media. He conquered Russian listeners with his strong vocal skills, charisma, charm, bright and live stage shows.
- Kino | November 3, 2020 (Ref)
Jungkook once again demonstrated his power, fame, and popularity. Jungkook managed to increase the shares on the stock exchange company Big Hit Entertainment, his individual photo 'BE' had a major impact, the actions of his agency grew by more than 10% in just hours. It's the biggest one-day rise since its IPO.
- Nacion Rex | November 5, 2020 (Ref)
Andersson Bell, a contemporary casual brand based in Seoul, is selling out of merchandise online after BTS band member Jungkook wore a pair of shoes from the company to the 2019 Billboard Music Awards. Andersson Bell has sold out 92% of its products. The association with BTS has boosted the brand, which was the first Korean label to be added to a pop-up exhibit at Liberty's, a luxury department store in London. Andersson Bell is planning a massive expansion in 2021, with a total of 150 stores globally.
- UPI | November 4, 2020 (Ref)
In The Cut’s article on ‘30 Best Beauty Gifts of 2020’, Jungkook gets a special mention under Bobbi Brown Lip Tint, as the product went out of stock once he was discovered to be using it.
- The Cut | December 9, 2020 (Ref)
