BTS Jungkook answered ‘Downy’ when asked by fans ‘what kind of fabric softener he was using’. The company's products were quickly sold out and orders continued to surge. As the news spread, the product fabric softener has been on the portal site's real-time search keyword for two days, causing it to be sold out in various online stores.

- K-Media | January 31, 2019 (Ref) 

The Economic Chain Effect Made By BTS Jungkook Whose Net Worth Is 9.5 Billion Korean Won (8 Million US Dollars) After He Wore A Modified Hanbok, the ripple effect began with the server of the official online shop of the maker of the outfit went down and then continue to the delay of delivery for over a month due to explosive increase in orders. Everything he wears & uses develops into a trend both at home & abroad, which leads as far as to make the related industries themselves to rock. They are all enjoying the “Jungkook effect” from his good influence.

- K-Media | January 26, 2019 (Ref)

Jungkook went live to update fans on all the recent happenings.  During his chat with all those who tuned into his broadcast, the youngest BTS band member drank wine and enjoyed some fruit. While he casually sipped his glass of red wine, the ARMY was busy finding out exactly what brand the singer was enjoying. And once they did, they dished out their credit card info to get that wine STAT. ARMY ordered so many bottles that the wine company completely sold out in Korea.

- Style Caster | June 19, 2019 (Ref)

Jungkook is no stranger to breaking records. He was hailed by various magazines like Paper magazine and many international media. For many times, he changed his looks, he had been recognized by Vietnam and Indonesian articles, acknowledging his influence. He’s been named the Trendsetter of Today’s generation and gets international recognition of his big name. As one of the most sought-after idols around the world, he’s become a role model for many young people in the world.

By his global influence and impact, he has created, I present to you, Jeon Jungkook, Worldwide It Boy.

- Medium | December 9, 2019 (Ref)

BTS Jungkook, who exuded luxurious aura & classic charm on the Dynamite Online Press Conference, sold out his Suit Jacket in 6 minutes on Louis Vuitton UAE’s online store, proving his popularity. No matter what he wears, it becomes a hot topic.

- K-Media | August 24, 2020 (Ref)

Jungkook’s denim sold out in minutes. The Louis Vuitton denim was sold out in a few countries after the concept photos dropped. Until a few hours ago, the denim was sold out the UK, France, Germany, Spain, Russia, UAE, Ireland, Belgium, Denmark, Luxembourg, Monaco, Netherlands, Austria, Finland, and Sweden — (16 countries).

- Pink Villa | August 11, 2020 (Ref)

BTS Jungkook recently appeared on 'Indomilk', Indonesia’s famous milk brand, causing a sell-out phenomenon, giving the impression of overwhelming influence. The article explains the cause of the ‘Jungkook effect’ as he has been named ‘Midas Hand’ & ‘Sold-out Fairy’ due to many of the products he uses being sold out. In 2019, the fabric softener he mentioned sold out & recorded sales for 2 months in a day. The companies selling the hanbok he wore are enjoying the ‘Jungkook effect’, receiving orders for 2,000 pieces a day.

- J-Media | August 8, 2020 (Ref)

Mint Chocolate is steadily gaining popularity, becoming a trend after many celebrities such as Jungkook, J-hope, IU revealed their likings for it. The food industry is introducing a variety of mint-flavored food, trying to attract mint lovers.

- K-Media | August 6, 2020 (Ref)

The fashion search platform ‘Lyst Index’ reveals the Most popular fashion products of 2020. Searches for the unisex style Alexander McQueen boots, grew by 43% in May alone, after being seen on BTS singer Jungkook, Timothée Chalamet & Emma Roberts.

- Independent | July 29, 2020 (Ref)

The T-shirt worn by BTS Jungkook was sold out in 21 minutes after the photo was posted on Weverse. Every time Jungkook appears, he proves the title of ‘God of Sell-Out’. This is not the first time he has caused an item to sell out completely.

- K-Media | July 13, 2020 (Ref)

Vogue Japan released a 17-second teaser video for their August issue, which shows all seven BTS members decked out in Prada. Particularly attention-grabbing was Jungkook's brightly colored couture jacket. The multicolored jacket, which retails on Prada's website for US$2820 (S$3926), was sold out in more than 25 countries. This is not the first time the BTS effect has worked its magic. In May this year, Jungkook wore a pair of Prada boots to a casual meeting with the members. ARMYs were quick to roll up their sleeves, purchasing the US$1200 (S$1670) boots, which sold out within a day.

- Straits Times | June 25, 2020 (Ref)

BTS Jungkook caught eyes, sporting a simple yet sophisticated casual look in ‘gimbap’ live & his denim jumper was sold-out for all sizes on the brand’s online store after the broadcast. The brand thanked on their Instagram story.

- K-Media | June 23, 2020 (Ref)

BTS Jungkook Effect, Luxury T-shirt worn in Run BTS was sold out! All sizes of the overfit t-shirt, which Jungkook wore, have been sold out on the official ‘Balenciaga’ online site. It was sold out on British store sites and overseas sites. In addition, Jungkook displayed the effect of being the out-of-stock king, with the black overfit shirt that he was wearing on his way home from work after ‘Bangbang Con The Live’ being sold out in the Online Shop.

- K-Media | June 18, 2020 (Ref)

BTS Jungkook‘s black shirt on the way home from ‘Bang Bang Con’ is sold out! The shirt worn by Jungkook received great attention, and sold out. Jungkook, the cute one, showed off all-black manly chic fashion style and caught the eye.

- K-Media | June 16, 2020 (Ref)

The T-shirt worn by Jungkook was sold out again due to its explosive popularity after ‘Fila Korea’ posted its re-stock announcement, selling out within 10 minutes.

- K-Media | June 13, 2020 (Ref)

When the K-pop star uses a garment, the item sells out very quickly, Jungkook is the ‘King of style’, to inspire you in his way of dressing. No intention to promote, but whatever is worn or eaten by Jungkook will certainly succeed in attracting the interest of fans who then flock to buy it. Jungkook has extraordinary appeal, especially in the marketing world. Judging from Prada’s official website, the boots are not available in stock. It was sold out even though the price was not cheap-USD 1,200.

- Kanal 247 | May 13. 2020 (Ref)

BTS's Jungkook sells out the shirt worn by him on Run BTS instantly, proving that he is rightly named the sold-out king. Since the release of the episode, fans have been devastated by Jungkook's cuteness in this comfortable t-shirt. Fans rushed to the brand's website to buy the same brand clothes. The shirt is from the brand “Trunk Project” and it’s now sold out on website.

- AllKpop | March 11, 2020 (Ref)

BTS Jungkook, ‘Boxing” Video “1M Views in 14 Minutes” Sold out T-shirt & Shorts. Jungkook’s T-shirt & ‘SKool’s Kindness Killz Shorts’ pants were sold out in overseas online shopping websites on the same day, showing his explosive popularity.

- K-Media | April 26, 2020 (Ref)

BTS’ Jungkook’s Bag for FILA is the first & only one to get sold out being the No.1 Bestseller in the official site. This happened for the 1st time in the history of the brand FILA, which has never sold out a bag completely. Sold out King Jungkook never rests, he continues the name he got even in 2020.

- AllKpop | January 18, 2020 (Ref)

BTS’ Jungkook’s immense brand power strikes again! This time AKIII CLASSIC 2020 Chunky Shoes (Rumble Sneakers) worn by him at the airport were sold out on Zalora in all countries. Zalora is Asia's leading online fashion destination. Fans and media alike have named Jungkook as the "Sold Out King" due to his unmatched brand power.

- AllKpop | December 17, 2019 (Ref) 

After Shutterstock’s photo of Jungkook leaving from the scene of the festival was released, his charcoal t-shirt sold out as soon as it was laid out on a U.S. online shop for independent designers.

- K-Media | December 9, 2019 (Ref)

When BTS Jungkook uses a product, it falls under a shortage crisis! His powerful influence that leads to real purchases. In just 1 day, the carrot phone case he used is listed as the most popular product on the platform during the whole period of the upper half of this year.

- K-Media | April 14, 2019 (Ref)

Jungkook's checkered shirt he wore when he visited 'ARMY with Letter' booth drew massive attention on social media, leading it to be sold out on the brand's official websites in Korea, United States and Japan. Vendors in Korea swiftly dubbed the shirt as "Worn By BTS Jungkook" proving his influence as "sell-out idol". Immediately after the visit, Jungkook trended in real-time in 20 countries.

- K-Media | August 5, 2019 (Ref)

Jungkook’s merch sold out back-to-back and the keywords “Jungkook Premium Photo” & “Jungkook Picket” dominated Korean trends for hours. All Jungkook individual merch sold out, adding another record as “sell-out idol.”

- K-Media | October 9, 2019 (Ref)

BTS released a new series of mini-dolls and not surprisingly Jungkook’s doll was the best seller among the individual dolls and now among all 158 BTS related goods in "Barnes & Noble". Jungkook also achieved a "triple kill" with his mini-doll, prestige doll, and funky pop at no 1 within the respective categories. His merch ranks no 1 and no 3 among BTS in the games and collectibles category. Jungkook's insane brand value continues to stay unrivaled!

- AllKpop | November 25, 2019 (Ref)

Trendsetter Jungkook strikes again; German media reports the idol's tattoos are the most searched for tattoo inspiration on Pinterest by a whopping 1774%.

- AllKpop | February 7, 2020 (Ref)

One of the world’s largest fashion magazine mentioned Jungkook's performance in MMA 2018 is being displayed in a special exhibition in UNESCO as his mask dance has sparked interests all over the world.

- ELLE Vietnam | January 2, 2020 (Ref)

When Jungkook, the 'King of Style' uses a garment, the item sells out very quickly, to inspire you in his way of dressing. No intention to promote, but whatever is worn or eaten by Jungkook will certainly succeed in attracting the interest of fans who then flock to buy it. Jungkook has extraordinary appeal, especially in the marketing world. Judging from Prada’s official website, the boots are not available in stock. It was sold out even though the price was not cheap -- USD 1,200.

- Kanal, Nacionrex | May 13, 2020 (Ref) (Ref)

Jungkook's unmatched brand power has led to another company's success. After he endorsed 23.65's V2 multicolor shoes at the airport it became extremely popular and the company's best selling product. This company was launched by a shoe salesman in 2015 and has now grown into an exporting brand with annual sales of $4 million.

- AllKpop, K-Media | April 2, 2020 (Ref) (Ref)

Jeff Benjamin, a columnist for Billboard, a renowned U.S. music media, expressed surprise at the impact of BTS Jungkook. The day Jungkook uploaded his cover of 'Never Not' by Lauv, BTS' twitter account earned an additional 46,000 new Twitter followers. That's more than double than their usual growth! The video gained explosive popularity, with 1 million views in just 10 minutes and 10 million views in 36 minutes.

- K-Media | May 9, 2020 (Ref)

BTS’ Jungkook proving his sky-high popularity once again as he becomes the most tweeted kpop idol on their birthday. Jungkook celebrated his birthday on Sept. 1 this year with style, happiness, and gratitude as BTS' latest single Dynamite hit #1 spot on Billboard Hot 100 (the first Asian act to achieve this feat) and numerous big-scale birthday projects around the world were prepared for him. Aside from these memorable events, Jungkook has officially become the most tweeted Kpop idol on their birthdays with a whopping 4.7M tweets within the first 24 hours.

- AllKpop | September 2, 2020 (Ref) (Ref)

If you think you've seen all of Jungkook's worldwide fame and international presence, think again. Just recently, Stacker; a site specializing in collecting experts' analysis in various fields such as sports, entertainment, science & health, lifestyle, and travel had published an article entitled "Most Famous Musician Born the Same Year as You" which listed the most famous musicians born on each year from 1920 up to 2001.  For 1997, Jungkook is highlighted as the most famous musician born  and is the only Korean on the entire list. 

- Stacker, AllKpop | August 30, 2020 (Ref) (Ref)

When BTS released their “Dynamite” music video, ARMY half-expected a worldwide milk shortage, thanks to their “Sold Out King” Jungkook. Milk isn’t in short supply (yet), but it is a trending topic.

- Koreaboo | September 3, 2020 (Ref)

Jungkook proved once again that he is one of the most popular singers in the world. The latest proof is when he was shown on the screen in a Brazilian TV show called “Encontro com Fatima Bernardes.” It was said that last week, the BTS member was mentioned a clip from BTS’ Bon Voyage” show was played.

- Econotimes | December 23, 2019 (Ref)

BTS’ Jungkook caused an unknown brand to gain over 8,000 followers in just 1 day, proving his top-notch brand reputation once again. Jungkook truly deserves a special mention for being ‘The Business Grower’ of multiple small unknown brands. A NOTHING is a genderless fashion designer brand, which explains why Jungkook wears and supports them, as he previously made a commentary in Vanity Fair's 2019 Best Dressed List regarding what great style is: "Wearing anything you like, regardless of gender". Jungkook is a thoughtful intellectual who speaks his mind.

- AllKpop | September 6, 2020 (Ref)

‘The Jungkook Effect’ strikes again as Milk got a spike in US Economy with an increase of 1.62% after his recent tweet holding a glass of milk. After his Dynamite Intro scene of drinking milk, Jungkook went viral attracting various milk brands. 

- AllKpop | September 6, 2020 (Ref)

BTS singer Jungkook broke the internet with his new look following his appearance on ‘The Tonight Show Starring Jimmy Fallon’. He became a trending topic on Twitter with more than 1M mentions on the platform, trending no. 1 worldwide & in the U.S. Google also witnessed a spike in searches related to Jungkook, with ‘Bun - Hairstyle’ experiencing a 1,100% rise in the related topic searches. ‘Hanbok - Dress’ also saw a similar surge.

- IBTimes | September 30, 2020 (Ref)

BTS have dropped their Savage Love remix & Jungkook takes the lead on the track. ARMY is praising the 23-year-old for seemingly making the track ‘gender neutral’. In the final chorus of the song, Jason Derulo sings ‘girl you can use me’, but fans noticed that Jungkook dropped the ‘girl’ part to match the rest of the choruses. ARMYs were loving the subtle change, and began to share a previous quote from Jungkook about style being ‘wearing anything you like, regardless of gender'.

- Metro | October 2, 2020 (Ref)

BTS Jungkook was selected as the ‘Legendary Visual’ of the third-generation K-pop by netizens. ‘Jungkook is replacing the beauty of James Dean’, helping redefine the westernised beauty standards. Recently, Brazilian media announced the world’s 20 most beautiful men in 2020. Jungkook was the only Asian to be selected in the list. Jungkook has been the center of the world’s beauty with his handsome and pretty visuals.

- K-Media | October 3, 2020 (Ref)

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